Paid traffic is a fast way to guide more traffic to your site and increase business. But it can become expensive quickly if you don’t know the nuts and bolts of online advertising.
Sources of Paid Traffic*
Pay Per Click – PPC
PPC stands for pay per click. Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee.
Pay per click advertising is a great way to get visitors when you need traffic and you need it now. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural search results.
Social Media Ads
Social media marketing is using various social media or social networks (e.g. Facebook, Twitter, Snapchat, etc) to promote your product or brand.
The major player here is overwhelmingly Facebook. They have the greatest reach, the most sophisticated targeting and the most engaging ad formats, across both mobile and desktop.
Sponsored content can be a blog post you pay for to be published on a high-traffic blog or an advertisement that is disguised as an article.
Many brands are sponsoring articles on blogs or other online publications with large preexisting audiences. This top-of-the-funnel sponsored article channel is relatively new for many content marketers but is already seen as a powerful and popular new advertising tool.
Should I start with paid traffic?
Organic traffic als a result from using proper search engine optimization is the first thing that comes to mind when talking about targeted traffic but we all know that it takes time to work so the next best alternative that can get you targeted traffic fast is paid traffic.
Paid traffic: Yes or No?
Paid traffic is a great way to jump-start your lead generation with immediate traffic.
It really depends on your company goals; furthermore ask yourself:
Am I launching a new product or service?
Do I have a seasonal deal?
Is my brand alrealy well-established or is it new on the market?