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How bad website design can hurt your business

Research shows having a poorly designed website can have an impact on your bottom line. 75% of consumers admit that they judge a business’ credibility based on the design of their website.

With the arrival of many online website builder tools like Wix, Weebly and Jimdo and the unrivaled popularity of WordPress, just about anyone can design a website nowadays. Yes, it does look easy but that doesn’t mean everybody should.

Bad website design can totally ruin and obstruct your business, and you can lose your potential customers to your competitors.

Some key takeaways of bad web design

DIY or hire a professional

Have your new website designed by a professional. It shouldn’t look like it was built by a 6th grader. A professional web designer knows how to create an attractive site with a consistent style.
A dissonant colour palette paired with poor typography are red flags.

Bad User Experience

A good user experience also known as UX is essential for the following reasons at least:

– A user that has a good user experience is more likely to make a purchase.
– A user that has a good user experience is more likely to visit again.
– A user that has a good user experience is more likely to recommend the website to other potential customers.

White space
Make proper use of white space sometimes referred to as negative space. It is the portion of a page left blank, or the empty space on a page. The space between graphics, columns, images, text, margins and other elements left untouched in order to convert a page into something elegant.
Not using whitespace will look like everything on the page is squeezed and improperly organised.

 

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Example of perfect use of whitespace.

Banish the slider in UX
For a while, it seemed that sliders were everywhere. But sliders are either completely ignored or are perceived as annoying by users. They also negatively impact your site’s SEO.

Outdated content

Remove superfluous content and other distractions that don’t contribute to your overall message. Visitors want to see content that is current and relevant so keep your site’s content up to date.

Website clutter is a huge deterrent. Web pages with auto-play videos, ad prompts and an overuse of interstitials are irritating.

Confusing navigation

Next to UX is a website’s navigation one of the most important elements in a site’s design.
Don’t make it difficult for visitors to navigate your website with a complex navigation scheme. They want to find what they are looking for easily and quickly.

Your website navigation should be intuitive with few options and should look consistent on any page of the site. Using a clear and easy-to-use navigational structure will encourage visitors to stay longer on a website.

No call-to-action

A call-to-action needs to be the only thing you want your visitors to do on that page, like purchase a product or signing up to your newsletter.

A missing or confusing call-to-action might be the reason your visitors are not converting. Don’t assume they’ll automatically know what you want them to do, let them know and kindly nudge them where you want them to go.

Not mobile-friendly

Every business must have a responsive website in 2017. Today, more people access the internet from mobile devices than from desktop computers. Not having a mobile friendly site will create a bad first impression for many of them.

Conclusion

This is of course a short list. What comes to mind when you think of bad web design? Let us know in the comments.