creating landing pages that convert

How to create a landing page that works

The landing page has one purpose, to generate leads for your business. Using a landing page will get you more leads than if you send visitors directly to a sales page.

A landing page is mostly a single web page that appears in response to clicking on a search engine result or an online advertisement, like a PPC or display ad.

Building landing pages the old way

You could just wing it, design and build a landing page from scratch. Putting the page live and sit and wait to see how your landing page is performing. But not really knowing how it will convert makes it all so unbearable.

After a while you see that conversion is minimal, where did you go wrong? Is the font for the heading too playful for your product or service or is the colour palette just not working. Is the image that comes with the copy too big or too small?

Frustration sets in. Tweaking things here and there might help but you’re just not sure which tweak is the right one.

It doesn’t have to be so difficult. There is another way of knowing if your landing page will convert or not. All you need to do is use a landing page service.

Landing page service

There are many companies that offer a landing page service. A good landing page service should have these features:

  • Easy and simple interface
  • Fast integration / deployment process
  • A/B testing functionality
  • Some sort of analytics / reporting feature
  • Ability to connect to third-party software, e.g. CRM, marketing tools
  • Mobile ready landing pages

But there is one thing that should be taken into consideration when selecting a landing page service and that is landing page optimisation and improvement.

Your landing page service should provide you with A/B testing which takes the guesswork out of landing page conversion. Together with advanced analytics you’ll gain the insights you need to optimise your landing page and get more leads.

Instapage comes with A/B testing and with the industry’s most advanced analytics, it is the most powerful landing page service.


Landing page templates

Instapage has over 200 templates to inspire you that are mobile responsive so your visitors will have the best experience on any device. They are selected and coded with conversion in mind, so you know you’re starting with a template that will generate leads. If you have your own idea you can start from scratch or if you found a template on themeForest you can easily upload it to use as your landing page.

landing pages builder templates service

Landing page builder

With the Instapage landing page builder you can create amazing, conversion-friendly landing pages. With over 5,000 fonts and countless images to choose from, the Instapage landing page builder makes creating and setting up effective landing pages a breeze. You can easily insert widgets to add functionality to your landing pages. Place CTA buttons, video, even custom code from your development team with just a few mouse clicks.

instapage landing pages builder service

WordPress integration

Running a WordPress website? Instapage has you covered. You can install the Instapage WordPress plugin to publish your landing page. All landing pages sent to WordPress are published as a subdirectory of your main website.

A/B testing

The goal of your testing should always be to increase conversions, but more broadly, choosing the right goals is just as important as the tests you decide to run.
The available A/B testing tool helps you assess the effectiveness of your landing pages and selects the one that works best for your online marketing campaing.


Landing pages can dramatically increase your conversion rate. Nurturing your website and your visitors becomes easier for you when the data is collected by your landing page.

Instapage is the perfect landing page service for new, non-technical, or intermediate website owners and digital marketers.

Start your 14-day free trial today.