In this article, we take a look at the main reasons why visitors leave a website. But before you can fix your site you have to acknowledge that you have a problem.
To make sure visitors hang around for longer, consider fixing these five scary website issues. They create reasons for users to abandon your website and go to your competition.
#1 Unresponsive web design
It is becoming more and more common for customers to use smartphones and tablets to access the internet instead of the traditional desktop computer. For companies website to transform to a mobile device they need a responsive website design.
Responsive design is an approach to web page creation that makes use of flexible layouts. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly. Put simply, your website should display perfectly on all mobile devices as well as your desktop computer.
Making your website mobile friendly should be the first thing on your to-do list because a non-mobile friendly website get penalized in Google’s search results.
Going responsive doesn’t automatically mean your website is mobile friendly. It may scale to smaller screens, but there is more to good user experience than just moving the elements around.
#2 Your website is loading extremely slow
Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. According to Kissmetrics , a one-second delay in page response can result in 7% loss in conversions.
Consumers expect a web page to load within 2 seconds, and 40% will abandon the site if it takes more than 3 seconds to load.
There can be many different causes of slow loading times for a web page. Sometimes a website loads slowly not because the server is slow but because your network connection to the server is slow.
But there can be web page specific problems. Many modern web pages contain dozens of complex elements which drag down the overall load time of the web page, and would do the same no matter how powerful or fast the host server.
There are many online speed tests out there to check what the problem is.
#3 Optimization is put on hold or ignored
You need to optimize your site for search and usability because 39% of customers for online merchants come from search engine searches. And, if people can’t find you, they can’t purchase from you.
There are many approaches to a good SEO strategy, but keep in mind these basics:
This is all about the content, structure, and layout of your site. Google and other search engines crawl your site to get an understanding of what it’s about. The information it finds on your website can have a big impact in how it ranks pages on your site for relevant search queries.
Most important to consider are the title tag, the meta description, site navigation, internal linking and the URL per page.
Adding quality content
Adding more content increases the number of pages of your site that can be indexed in Google. Every new blog post you publish is more content for Google to index on your site, and another potential search listing leading people to your domain.
#4 Bad design
How do you know your website is outdated or is cursed by bad design?
These are some indications your website is dead and you need to bury it:
- Use of Flash or even worse your website has a Flash splash page.
- The images remind you of clipart form two decades ago.
- There are empty pages also know as “Under Construction” pages.
- Misspelled words, typos, and bad grammar.
- The “too many” syndrome, too many colors. too many different fonts and font sizes and too many “cute” graphics.
- Use of background music on the homepage
# 5 The branding on your website is different from other channels
The look and feel of everything from your social media channels, to landing pages, to printed collateral for your sales team should be a reflection of your website.
Businesses with a consistent message have 20% more value than those that don’t. There is a good reason why they are successful where others fail. They have brand recognition that consumers associate with reliability and dominance among their competitors. Their message is consistent across all channels.